Insights

Data – The New Sales Currency?

Aug 27, 2017 | Analytics, Data

Creating value in the selling process builds trust. It is the essential ingredient for closing a sale in the data economy. Without it, closing is harder, if not impossible. And as the sales cycle morphs into the buying process sales teams qualify ‘need’ on many fronts...

What Business Are We In? Wait…What?

May 23, 2017 | Marketing Alignment, Strategy and Execution

You thought you knew, right? Many people do, and yet a lot of us take our business and market position for granted in the face of rapid, constant change. Specifically, Sales and Marketing teams find themselves under siege with the tsunami of technology offerings that...