Today, 70% of companies struggle to refine their lead gen activity, with little more than a quarter of leads produced considered ’sales-ready’.

Marketing content, which lacks design that supports prospect’s knowledge acquisition and which is not in lock-step with sales processes, creates gaps in the buying cycle.  Campaigns based on social outreach are the digital “new normal” in an evolving marketplace. When done poorly, lacking in external alignment, they won’t produce sustainable growth.

One in four sales reps fails to meet their quota. Sales organizations experience up to 40% turnover annually, hiring the equivalent of a new sales team once every 4 years.

In 2016, 94% of CSO’s surveyed said they will have higher quotas while 86% doubt that they’ll achieve their target. Multi-channel buyers have unbridled access to product and services data, long before they need to engage a sales person.

Marketing and Sales teams who act and react divisively as their standard operating procedure, without a united front based on a customer-centric culture and transparency in execution, will not produce sustainable growth.

The result — a chaotic business climate under siege by the constant change which can be catastrophic to Business Development efforts and Revenue Growth.

Sources:  MHI Global 2016 and CSO Insights, 2015

Our Story

Our team’s successful track record comes from a group of experienced, career executives who are our core strength, with 20+ years of business knowledge.

We bring expert knowledge from a wide range of industries which include, Finance, Technology, and Manufacturing. Our expertise is steeped in marketing from segmentation, customer-centricity, content, and social as well as understanding the nuances in between the art and science of sales organizations.

Experience has taught us how to bring to light the areas where sales and marketing teams underperform, identifying and eliminating the bottlenecks and stress points that inhibit Revenue Growth. Our team’s expertise represents all facets of the marketing and sales mix including; market positioning, lead gen, sales process, sales execution, CRM and sales data analysis.

We believe in leveraging technology – relevant technology, for our clients to enable clarity in their decision making, but not for technology’s sake alone.

Like you – there have been times in our corporate experience where we were too close to the situation to be able to fully identify the embedded challenges in the firms we worked for. And like you, at those times we sought out external expertise to game-change our way to a better solution.

Why – because external contributors bring objectivity. While we will respect the stakeholder landscape and politics in our client firms, we are not married to them. That allows us a mandate to ask the tough questions about your business growth and explore solutions not currently considered, to help you find the pathway from the current state to ‘better-state’.